Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
Methodology of elaboration of marketing concept for regional development (on the example of the Nizhny Novgorod regional development strategy till 2020)
Available online: 23 January 2014 Subject Heading: Regional development strategy JEL Classification:
This article offers the methodology for the elaboration of marketing concept for regional development based on the results of the study of analytical procedures used in marketing and methods applied in the regional strategy planning. The author analyses a set of methods from the point of view of formal approaches and logical structure required for the creation of the marketing structure of the regional development. Keywords: marketing, strategy, concept, stage, region |
ISSN 2311-8733 (Online)
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