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Regional Economics: Theory and Practice
 

An analysis of the state of marketing in region’s enterprises

Vol. 9, Iss. 38, OCTOBER 2011

Available online: 31 October 2011

Subject Heading: Strategy of development of region

JEL Classification: 

Galeeva R.B. PhD in Education, associate professor of public administration department of the Tatar State Humanitarian-Pedagogical University, scientific advisor of Republican Centre of Marketing
RBGaleeva@gmail.com

Galeev V.V. Director of Republican Centre of Marketing, MRes Management (Exeter University, UK) postgraduate student of marketing department of the Kazan State Financial-economic Institute
V.Galeev@rcmiko.com

Nowadays, marketing is accountable for prospective developments of socio-economical interrelations in greater extent than any other social, economic or technical factor. The paper analyses development level of marketing in enterprises in the Republic of Tatarstan, including cases observed during the economic crisis. The research was conducted by means of an expert survey.

Keywords: marketing, market research, expert survey

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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