Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat LCCN Permalink Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
An analysis of the state of marketing in region’s enterprises
Available online: 31 October 2011 Subject Heading: Strategy of development of region JEL Classification:
Nowadays, marketing is accountable for prospective developments of socio-economical interrelations in greater extent than any other social, economic or technical factor. The paper analyses development level of marketing in enterprises in the Republic of Tatarstan, including cases observed during the economic crisis. The research was conducted by means of an expert survey. Keywords: marketing, market research, expert survey |
ISSN 2311-8733 (Online)
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