Regional Economics: Theory and Practice

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Regional Economics: Theory and Practice

18(153) - 2010 May

Occurrence strategy on the regional financial market of the credit organization (on the example of Stavropol territory)

Vol. 8, Iss. 18, MAY 2010

Available online: 19 May 2010

Subject Heading: STRATAGY OF REGION DEVELOPMENT

JEL Classification:

Akinin P.V. The Doctor of Economics, the professor, Stavropol state university
akinin_pv@mail.ru

Akinina V.P. Candidate of the economic sciences, assistant professor, Stavropoliskiy state university
akinina_vp@mail.ru

Zolotova E.A. Candidate of the economic sciences, assistant professor, Stavropoliskiy state university
zolotowa@mail.ru

The article discusses a methodology to develop a strategy of entering regional financial market of credit institution and its practical implementation on materials of Stavropol region, frame region recently formed North-Caucasus federal district. There are quantitative and qualitative characteristics of regional banking cluster, as well as clustering of total client field on lifestyle, expectations, interest in banking products. Different strategic models of banks behavior and segmentation of regional business are presented, potential customers are defined.

Keywords: regional strategy, financial market, banking cluster, target markets, competitive environment, strategic model

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ISSN 2311-8733 (Online)
ISSN 2073-1477 (Print)

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