Ruban D.A.Southern Federal University, Rostov-on-Don, Russian Federation ruban-d@mail.ru ORCID id: not available
Importance Hospitality business lacks investment resources in many regions of Russia. Investment attractiveness immediately depends on the hospitality sector publicity. The Internet can help disseminate information about investment opportunities throughout the hospitality sector, regions and cities. Hence, it becomes very important to study what image the hospitality sector has on the Internet, and evaluate its content and quality. Objectives We examine the investment image of the hospitality sector in major cities, illustrating Rostov-on-Don, Krasnodar and Volgograd. Large population, business and tourist significance create the demand for hospitality services in the cities, with the hospitality sector demonstrating a rapid growth in the recent years. Methods To analyze investment images of the hospitality sector in the Russian South, we apply tools for Internet sources monitoring and statistical analysis. We suggest special indicators should be used to evaluate the quality of images. Results We present a concept proving the significance of investment images of the hospitality sector on the web. Analyzing such images in major cities of the Russian South, we determine their substantive variety and insufficient quality. Conclusions and Relevance The investment image of the hospitality service on the web is important for the hospitality sector development. However, such images of the Russian South proved to be imperfect. The images can be improved with a set of actions coupled with the adjustment of mechanisms ensuring the current condition of the electronic media space nationwide.
Keywords: hotels, investment attractiveness, web image, big city
References:
Morozov V.Yu., Murashova Yu.V. [Modern problems of the hotel business development in the Russian Federation]. Servis v Rossii i za rubezhom = Service in Russia and Abroad, 2017, no. 3, pp. 6–13. (In Russ.)
Shi R., Ji S., Wang X., Li F. Impacts of Star-Rated Hotel Expansion on Inbound Tourism Development: Evidence from China. Applied Economics, 2016, vol. 48, pp. 3033–3048. URL: Link
Latushko N.A., Gnezdilova V.V., Ruban D.A. [Price policy of hostels in big cities (by example of the Russian South)]. VestnikUrFU. Ser. Ekonomikaiupravlenie= BulletinofUralFederalUniversity. SeriesEconomics and Management, 2016, no. 4, pp. 462–485. (In Russ.)
Ponedel'nik A.A., Ruban D.A. [Spatial differentiation of accommodation cost in Russian hotels]. Novye tekhnologii = New Technologies, 2016, no. 4, pp. 50–54. (In Russ.)
Ponedel'nik A.A., Sokovnina N.V., Ruban D.A. [Investment in hospitality area as prerequisite of future success of the regions of Russia as international tourist destinations]. Vestnik NGUEU = Vestnik NSUEM, 2017, no. 2, pp. 174–192. (In Russ.)
Shmytkova A.V. [Main trends in the development of accommodation facilities in Russia]. Vestnik Natsional'noi akademii turizma = Vestnik of National Tourism Academy, 2017, no. 1, pp. 24–27. (In Russ.)
Dolgova I.V. [Image of region as a key factor of investment attraction]. Ekonomika, predprinimatel'stvo i pravo = Journal of Economics, Entrepreneurship and Law, 2013, no. 3, pp. 15–34. (In Russ.)
Metaxas T. Building an Attractive Investment Image: An Entrepreneurial Perspective for the City of Larissa, in Thessaly Region, Greece. New Medit, 2009, vol. 8, iss. 1, pp. 20–30.
Sazhneva S.V., Smolko V.V. [Image as a main factor influencing the investment attraction]. Ekonomika i upravlenie: problemy, resheniya = Economics and Management: Problems, Solutions, 2015, no. 11, pp. 242–245. (In Russ.)
Chan C.S.R., Park H.D. How Images and Color in Business Plans Influence Venture Investment Screening Decisions. Journal of Business Venturing, 2015, vol. 30, iss. 5, pp. 732–748. URL: Link
Saleem H., Raja N.S. The Impact of Service Quality on Customer Satisfaction, Customer Loyalty and Brand Image: Evidence from Hotel Industry of Pakistan. Middle-East Journal of Scientific Research, 2014, vol. 19, iss. 5, pp. 706–711. URL: Link
Liat C.B., Mansori S., Huei C.T. The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence From the Malaysian Hotel Industry. Journal of Hospitality Marketing and Management, 2014, vol. 23, iss. 3, pp. 314–326. URL: Link
Kandampully J., Suhartanto D. Customer Loyalty in the Hotel Industry: The Role of Customer Satisfaction and Image. International Journal of Contemporary Hospitality Management, 2000, vol. 12, iss. 6, pp. 346–351. URL: Link
Kandampully J., Suhartanto D. The Role of Customer Satisfaction and Image in Gaining Customer Loyalty in the Hotel Industry. Journal of Hospitality and Leisure Marketing, 2003, vol. 10, iss. 1-2, pp. 3–25. URL: Link
Lee S., Oh H., Hsu C.H.C. Country-of-Operation and Brand Images: Evidence from the Chinese Hotel Industry. International Journal of Contemporary Hospitality Management, 2017, vol. 29, iss. 7, pp. 1814–1833. URL: Link
Jani D., Han H. Personality, Satisfaction, Image, Ambience, and Loyalty: Testing their Relationships in the Hotel Industry. International Journal of Hospitality Management, 2014, vol. 37, pp. 11–20. URL: Link
Vas'kovskii E.Yu. [Comparison of Russian regional information in internet search engines for users in countries, arised in the territory of former USSR (on the example of Astrakhan region)]. Prikaspiiskii zhurnal: upravlenie i vysokie tekhnologii = Caspian Journal: Management and High Technologies, 2017, no. 2, pp. 104–119. (In Russ.)