Home  Journals  National Interests: Priorities and Security  22(211) - 2013 June

Role and place of concept of advertising in formation of image of socially responsible business in Russia

Available online: 13 June 2013

Subject Heading: ECONOMIC DEVELOPMENT STRATEGY

JEL Classification: 

In most cases the social responsibility of businessmen is realized by means of social investments. It is identified only with financial investments of the companies in objects of the social sphere. However it’s not only "feed" by financial means, but also business in accordance with established legislative and ethical standards. Today the public opinion concerning the company and its production is defined both quality of goods or services, and the social image of the organization including responsible behavior to own personnel, partners in business, local communities and society as a whole. Thus realization of social responsibility assumes providing reliable and truthful information about the organization and types of its activity. As a result, advertisement is one of mechanisms in formation of socially responsible image of business.

Keywords: social investment, advertizing concept, image of socially responsible business

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ISSN 2311-875X (Online)
ISSN 2073-2872 (Print)

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