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International Accounting

7(253) - 2013 February

Essence and procedures of marketing auditing

Vol. 16, Iss. 7, FEBRUARY 2013

Available online: 21 February 2013

Subject Heading: AUDIT ACTIVITY

JEL Classification:

Pankova S.V. Doctor of Economics, Professor, Dean of Faculty “Finance & Economics”, the Orenburg State University
panksv@mail.ru

Pasechnikova L.V. Doctor of Economics, Professor, Head of Department “Management”, the Orsk Humanitarian & Technological Institute (branch) of the Orenburg State University
mened@ogti.orsk.ru

Implementation of marketing management type demands development of marketing system control; the marketing audit is one of its forms. The essence and functions of marketing management are considered, definition of marketing audit is specified; subjects, objects and procedures of obtaining auditor evidence in accordance with international and federal audit standards are characterized.

Keywords: marketing management, marketing audit, audit standards, audit procedures

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ISSN 2311-9381 (Online)
ISSN 2073-5081 (Print)

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