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Formation innovative strategy development enterprises metallurgic industry by assessing innovation attractiveness

Vol. 19, Iss. 14, APRIL 2013

Available online: 11 April 2013

Subject Heading: INNOVATIVE DEVELOPMENT

JEL Classification: 

Yashin S.N. Doctor of Economics, Professor, Head of Department «Innovation Management», the Nizhniy Novgorod State Technical University named after R.Y. Alekseev
jashin@52.ru

Zuboyarov O.R. Graduate Student, Department «Management and Marketing», the Nizhny Novgorod State University of Architecture and Civil Engineering
lokonn@mail.ru

The process of formation of innovative development strategy of the enterprises of the metallurgical sphere is presented in the article on the basis of an assessment of innovative appeal. Limits of innovative activity the enterprises consisting of factors, innovations constraining introduction and making favorable impact on the internal environment are proved. The assessment of criteria of innovative appeal of the enterprise is given. The results of an assessment of activity of the enterprise which is carrying out development of strategy of innovative development are presented.

Keywords: innovation, innovative activities, innovative development, innovative appeal, innovation efficiency, the strategy of innovative development

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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