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Finance and Credit

43(475) - 2011 November

Realization of strategy of regional-network development of commercial bank

Vol. 17, Iss. 43, NOVEMBER 2011

Available online: 22 November 2011

Subject Heading: BANKING BUSINESS

JEL Classification:

Valinurova A.A. PhD in Economics, associate professor, department «the Finance and the credit» of Institute of management, finance and information systems, Ivanovo State University of Chemistry and Technology (ISUCT)
anutka_ivanovo@mail.ru

Lomakina O.N. Student, department «the Finance and the credit» of Institute of management, finance and information systems, Ivanovo State University of Chemistry and Technology (ISUCT)
lelga@mail.ru

The article is devoted to the questions of network development principle’s application in the expansion of commercial bank’s activities. The article concludes the substance definition of such terms as «Bank’s net» and «Regional network development strategy» and also principles of the last one. The classification of network banks and their development strategies are presented. It is elaborated the method of estimation of regional attractiveness.

Keywords: bank’s net, regional network development strategy, network bank, methods of regional attractiveness estimation

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ISSN 2311-8709 (Online)
ISSN 2071-4688 (Print)

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