Subject The subject of the research is a marketing analysis of demand for and management of innovation in transnational corporations. Objectives The paper aims to bring together the fragmented information contained in open sources to obtain the volume of data enabling to better understand the interdependence of management of innovation promotion and to predict further development and possible implications for business and the public in the transnational corporation development area. Methods I applied econometric and statistical methods to analyze the demand for innovation development in transnational corporations. Results The paper presents the data reflecting the indicators of innovation development in TNCs and in the Russian Federation. The findings may be useful for research activities of students and teachers, as well as serve as recommendations for innovation driven companies. Conclusions and Relevance Today the global business environment is changing so radically that companies should review their key strategic objectives and approaches to doing business in the field of innovation and marketing.
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