Abstracting and IndexingРИНЦReferativny Zhurnal VINITI RAS Worldcat Google Scholar Online availableEastvieweLIBRARY.RU Biblioclub |
The price as a basic element of marketing of the tourist enterprise
Available online: 2 April 2012 Subject Heading: QUESTIONS OF ECONOMY JEL Classification:
In the article the consumer behavior in the market of tourist services is analyzed. The major factors (elements of marketing complex) influencing consumer preferences are allocated. It is concluded about the price is the basic element tourist enterprise’s marketing complex in struggle for consumer preference of tourists. Keywords: consumer behavior, price, preference, tourism, enterprise, marketing complex |
ISSN 2311-8768 (Online)
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