Shmidt Yu.Far Eastern Federal University, Vladivostok, Russian Federation syd@dvfu.ru
Importance The article reviews the existing methodological approaches and methods to evaluate recreation and tourism potential of the territory, discusses intrinsic challenges of the object of evaluation and possible solutions. Objectives The study focuses on developing an integrated methodology to quantify the economic potential of regional tourist complex, which employs modern mathematical tools to increase the credibility of evaluation and to consider the input of non-material component to the economic potential of the complex. Methods We employ methods of multidimensional statistical data processing, our unique desirability function, methods of expert evaluation and hierarchy analysis. Results The paper specifies the structure and major components of regional tourist complex's economic potential, singles out a non-material part in each component, relating to available mechanisms and best practices of resource utilization. We developed a methodology for regional tourist complex's economic potential evaluation and tested it on the Primorski Krai case. The methodology differs from existing ones by the structure and composition of key figures and the use of our unique desirability function for each key figure. Conclusions The developed methodology enables to obtain correct evaluation of the tourist complex's economic potential; the offered methodological approach may be used for evaluation of other complex objects, which include quality characteristics.
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