Under current conditions of global transformation processes, high dynamism and competition, the problems of adapting industry to the external environment play a pivotal role in the system ensuring effective business operations of economic entities. There is an objective need to study the mechanism of economic entities' adaptation, to analyze its individual components and to develop application tools for its implementation. The author believes that the main tool to implement the adaptation processes is an adaptation strategy. As a result of increased interest of scientists in this area during recent years, numerous publications on adaptation of industrial plants to external environment have appeared. However, the coverage of developing a strategic model of adaptation remains insufficient. This fact makes the article rather relevant. The article examines the key characteristics of external environment, analyzes and summarizes approaches to the implication of adaptation, and considers the features of adaptive culture. The author has developed a model to underpin the strategy of adaptation of an enterprise to external environment based on the characteristics of the environment and the enterprise potential. There is a substantiation of the mechanism of calculating adaptability ratio as an integral parameter of the overall capacity of an enterprise to realize its adaptation.
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