Economic Analysis: Theory and Practice
 

The analysis of scientific approaches to marketing research

Vol. 13, Iss. 23, JUNE 2014

Available online: 15 June 2014

Subject Heading: METHODS OF ANALYSIS

JEL Classification: 

Pages: 17-27

Anokhin E.V. Nizhny Novgorod Branch of Moscow State University of Economics, Statistics and Informatics, Nizhny Novgorod, Russian Federation
avafin@mail.ru

Anokhin V.A. Lobachevsky State University of Nizhny Novgorod - National Research University, Nizhny Novgorod, Russian Federation
avafin@mail.ru

Kasatova Zh.V. Nizhny Novgorod Branch of Academy of Labour and Social Relations, Nizhny Novgorod, Russian Federation
avafin@mail.ru

The article covers the history issues of marketing research development in Russia and abroad. The authors analyzed various views and opinions of home and foreign scholars and experts on the functions of market researchers, scientific approaches to marketing research and possibilities of the results use for regional management (a Nizhny Novgorod region case study).

Keywords: marketing research, observance, inquiry, experiment, selection, planning, respondent

References:

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