Economic Analysis: Theory and Practice

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Economic Analysis: Theory and Practice

27(330) - 2013 July

Role and tasks of regional marketing in state administration

Vol. 12, Iss. 27, JULY 2013

Available online: 22 July 2013

Subject Heading: REGIONAL MARKETING

JEL Classification:

Anokhin V.A. PhD in Economics, Associate Professor, the Department of Finances and Accounting, the Nizhniy Novgorod State University named after N.I. Lobachevski - the National Research University
avafin@mail.ru

Anokhin E.V. candidate of economic sciences, associate professor of chair of management and marketing, Nizhniy-Novgorod branch of the Moscow state university of the economy, statistics and information theory
avafin@mail.ru

In the article the essence and the tasks of regional marketing in the system of state administration are considered. Four basic groups of strategies of regional marketing are described: marketing of image, marketing of attractiveness, marketing of population, marketing of infrastructure. The problems and the prospects for the realization of regional marketing in Russia based on the example of housing market are analyzed.

Keywords: region, territory, marketing, strategy, regional marketing, state administration

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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