Home  Journals  Economic Analysis: Theory and Practice  16(319) - 2013 April

Improving the competitiveness of regional bank

Available online: 29 April 2013

Subject Heading: COMPETITIVENESS ANALYSIS

JEL Classification: 

Improving the competitiveness of the national credit system in General and regional banks in particular is one of the key questions of economic policy. The article proposes the tools increasing competitiveness of regional banks on the basis of a well-functioning marketing service, as well as the application of the system of budgeting for technology Business Unit Management.

Keywords: bank, business model, budgeting, revenue, costs, financial result management system

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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