Home  Journals  Economic Analysis: Theory and Practice  8(311) - 2013 February

Regional marketing: theory and practice

Available online: 26 February 2013

Subject Heading: POTENTIAL OF REGION

JEL Classification: 

In the article the history of development of territorial marketing abroad and in Russia is considered, the characteristic of the modern concept of regional marketing is given. The major factors influencing specifics of regional marketing in Russia are revealed and analyzed: region type, objects of the marketing environment, the inter-budgetary relations, state role in region economy.

Keywords: region, marketing, marketing environment, territory, region, macro subsystem promotion

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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