Home  Journals  Economic Analysis: Theory and Practice  4(307) - 2013 January

Goodwill of service Management Company

Available online: 6 February 2013

Subject Heading: Investment activity

JEL Classification: 

The business reputation of the company is complex concept and includes some components among which the reputation of services matters also. The correct management of reputation of the company services, consisting in stimulation of sales of a product, in expansion of marketing activity, allows to increase the general business reputation of the company, so, promotes improvement of competitive qualities of the organization.

Keywords: reputation Management Company, reputation, services, reputation, organizational structure

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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