Home  Journals  Economic Analysis: Theory and Practice  43(298) - 2012 November

Marketing in educational services of higher education institutions on basis of analysis of information models of market

Available online: 20 November 2012

Subject Heading: Reform of higher education

JEL Classification: 

For the effective competition in the market of educational services the modern higher educational institution should form the information model. This model should correspond to the system of desirable (demanded) information models of the market - consumers of educational services - being trained, the enterprises employers and state bodies that it is a condition of steady functioning and development of a higher educational institution.

Keywords: marketing, educational services, information model

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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