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Economic Analysis: Theory and Practice
 

System of indicators for the management analysis of marketing activities

Vol. 9, Iss. 42, DECEMBER 2010

Available online: 30 December 2010

Subject Heading: MANAGEMENT REVIEW

JEL Classification: 

Masterov A.I. graduate student of chair the Accounting and economical activity’s analysis, Russian correspondence institute of financial and economic
andrey-masterov@yandex.ru

This article discusses the peculiarities of management analyses in product and pricing policy. Is a sequence of procedural stages of managerial analysis marketing using indicators on bandwidth.

Keywords: management analysis, indicator, system, method, the range of goods, price policy, throughput, marginal revenue, optimization criterion, limited resources

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ISSN 2311-8725 (Online)
ISSN 2073-039X (Print)

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